Working with director Dougal Wilson and MPC, for this series of idents 4Creative created a giant out of the blocks of its logo. The logo giant is used to personify the Channel 4 brand: in Wheelchair ...

Channel 4 has this evening launched a new set of promotional idents, the first since 4’s major rebrand two years ago. The films adopt a new tone, though continue to make use of the ‘broken up’ Channel ...

The TV station ident - the short, jolly piece of graphics between the programmes that reminds you which channel you're on - ought to be fairly easy to get right. But it has developed into a whole new ...

Britain’s Channel 4—best known in the US as the original home of cult items like The IT Crowd, Spaced, and Garth Marenghi’s Darkplace, and at home as a tide pool of reality shows and imported American ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Channel 4 has commissioned award-winning production company Lupus Films (The Tiger Who Came to Tea, We’re Going on a Bear Hunt) to produce a snowy seasonal ident featuring the beloved characters from ...

Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...

British Gas and eco-tech brand Hive have launched 24 idents on Channel 4. Developed by creative agency T&Pm, these idents mark a new collaboration between the brands and Channel 4, announced last ...

Fosters has unveiled some of the new idents created by Adam & Eve for the brand’s sponsorship of original Comedy on Channel 4. Set to go live on Thursday 22 March, the idents feature agony uncles Brad ...

The four 20-second animated ads are directed by Michael Marczewski, with sound design by Andy Theakstone of multi-award-winning studio Polyphonia, and feature basic everyday routines that end ...