Dan Taylor, VP of Global Ads at Google: “Marketing isn’t changing, but the tools are”

In an interview with Merca2.0, Google Ads' global vice president shared the platform's vision for the future on its 25th ...
Retail TouchPoints

3 Questions with Veteran Marketer Sarah Crockett: Connecting with Consumers in Times of Turbulence

When it comes to marketing portfolios, not many executives have one as robust as Sarah Crockett. Throughout her career she has handled messaging for Von Dutch, Lucky Brand Jeans, Vans, REI, Burton ...
Inc

This ‘Love Island’ Interview Went Viral. It Presents a Big Lesson in Marketing Strategy

For the past few months, fans have been riveted with season 7 of Love Island USA. This installment was the most-watched ever and led the pack for streaming original programs for several weeks. Online ...
Forbes

Jimmy Fallon On The Future Of Late Night And Being A Super Marketer

As late-night television declines, Tonight Show host Jimmy Fallon is preparing for tomorrow by building an entertainment empire based on his irrepressible joy. With the launch this fall of his new ...
Inc

I Predicted the Taylor Swift and Travis Kelce Engagement—but Any Savvy Marketer Could Have

Two weeks ago, on August 12, I told my editor that I thought Taylor Swift and Kansas City Chiefs tight end Travis Kelce would announce their engagement soon. But I doubt I’m the only one who predicted ...
Premium Times

‘How ₦4 million debt, marketer’s death pushed me into hiding- Veteran actor, Otolo

In a recent interview, the 68-year-old Baba Otolo revealed how he was plunged into heavy debt following the sudden death of his movie marketer. During the interview, the actor recounted that he had ...