John Robbins, an heir to the Baskin-Robbins ice cream empire who rejected the family business to advocate plant-based nutrition, environmentalism and animal rights, died June 11 at his home in Soquel, ...

Robbins, best-selling author and heir to the Baskin Robbins family, walked away from a fortune only to lose most of his own money in Bernie Madoff's ponzi scheme. As the author of the bestselling Diet ...

Premium online access is only available to PW subscribers. If you have an active subscription and need to set up or change your password, please click here. New to PW? To set up immediate access, ...