The Macy's Thanksgiving Day Parade has been going on since 1924, and this year a new cast of characters will join the celebration. This year, the widely televised parade will be featuring Pop Mart's ...

When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...

Are Labubu dolls… haunted? Are they demonic? You’ve probably seen Labubu everywhere by now — those toothy, gremlin-like plushies dangling from bags and racking up sales in 2025. But what started as a ...

Last year a giant Labubu Christmas tree was unveiled in Chengdu, China. (Photo by Yang Haiyong/VCG via Getty Images) If Labubu has been the story of 2025 then the elf-like figure might also be the ...

If you already started your holiday shopping and saw "Labubu" on a loved one's wish list and thought "What the heck is a Labubu?!" you are in the right place. Labubus are one of the most popular ...

The Labubu craze proves that play can be serious business. The quirky vinyl or plush toys from Pop Mart are a worldwide phenomenon, riding a rising wave in popularity among both collectors and ...

This story is a complementary profile to the 2025 Hypebeast100, our annual recognition of the creatives shaping fashion and culture today. Explore the full Hypebeast100 list, award winners, and this ...