Here are six copywriting mistakes that could be killing your conversion rates on your web pages, plus how to fix them. Unless your brand is one as all-encompassing as Amazon or Walmart, trying to ...

Opinions expressed by Entrepreneur contributors are their own. According to the email marketing platform Campaign Monitor, the average landing page conversion rate across all industries — the number ...

Opinions expressed by Entrepreneur contributors are their own. Most marketers approach landing page strategies with the wrong mindset. After they’ve spent all their time and money on paid search ads, ...

Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward. Writing compelling copy that keeps the sales process moving requires deep ...

The best copywriters write with two things in mind: their audience and the action they want their audience to take. That means great writers adjust their copy for each marketing channel. While many of ...

A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing ...

Landing pages are integral parts of online marketing for businesses. It’s the first thing potential customers see when clicking ads or search engine result links. The primary purpose of landing pages ...

Does the following sound familiar? You're struck with inspiration and you write what you think is killer landing page copy. All the essential elements are there: social proof, your unique value ...

Facebook landing pages have no limits in regards to content – contests, customer support, events, lead generation, the choice is completely up to you. To get the most out of your Facebook landing page ...