If you want to boost conversion rate, running A/B testing on your landing page is essential. But, the question is, what elements of the page should you change and test? And how? Fortunately, with lots ...

As I reported in a recent column, Revealed: Which E-mail Tests Work Best, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner. On the ...

The landing page plays a vital role in the digital marketing era. But what page is this and what is so special in it? Basically, it is web-page specially curated to gather information from the person ...

Most landing pages fail because they try and do too much. Good landing pages keep things simple and lazar-focused ...

It’s well-known that you should regularly A/B test parts of your website. Every online blog and podcast discusses it. If you want to boost your conversion rate and earn more from your existing website ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

Having a well-designed landing page is crucial for businesses to achieve their key performance indicators (KPIs) and boost their bottom line. An effective landing page can captivate visitors, convert ...

SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best ...

Are you happy with the conversions you’re getting from your PPC campaigns? Here are 11 landing page optimization case studies to get your neurons firing. An idea for an A/B test can come from anywhere ...

Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...

Framer just launched 4 major updates in their Spring 2025 event—and they're game changers for designers, marketers, and developers. In this quick video, I’ll walk you through everything new: Funnels & ...