Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

Los Angeles Lakers forward LeBron James (23) reacts during the first half in game five of first round for the 2025 NBA Playoffs at Crypto.com Arena. / Gary A. Vasquez-Imagn Images On the day Kobe ...

Even before officially making his mark in the NBA, LeBron James was crowned "The Chosen One" as the cover athlete for Sports ...

After several teasers from LeBron James himself in the last few weeks, Nike has finally unveiled his LeBron 23 signature shoe. The King's Nike LeBron 23 will make its debut in the gold "Uncharted" ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

LeBron James is paying tribute to one of his most significant homes-away-from-home with the upcoming LeBron James x Nike Air ...

NEW YORK -- Clutching his young daughter in his arms, LeBron James said he stands with Nike, a clear reference to the company's Colin Kaepernick ad campaign. The basketball superstar - and new Los ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

As Los Angeles Lakers’ LeBron James enters another chapter of his legendary NBA career, the league’s all-time leading scorer also carries the longest standing signature sneaker line in sports today.