Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate ...
Media buyers now have a path to access Lionsgate’s premium streaming content across its nearly 30 U.S. FAST channels for direct or programmatic buys through the FreeWheel SSP, the world’s largest ...
Today, FreeWheel, a global technology platform for streaming advertising, announced it is the exclusive ad-serving partner across Lionsgate’s ever-growing portfolio of FAST channels in the U.S.