Capcom's marketing of Resident Evil Requiem has been quite repetitive and mysterious, but that might be coming to an end with a new gameplay reveal.

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As theatres across the globe have started the journey back to normal ...

Tucker fell in love with gaming back in 1997 when his friend's older brother showed them how to get the magic flute in Super Mario 3. He has a degree in game design, one published novel, another on ...

A few months ago, I asked a broad range of marketing leaders: Does the marketing funnel still work for you? Or are you moving into something else? This sparked several heated debates and ultimately ...

As a business leader, you’re familiar with the product life cycle: introduction, growth, maturity, and decline. Now, consider this: does the accompanying marketing life cycle get as much attention, or ...

The buying cycle, sometimes known as the marketing or sales cycle, is a patterned process consumers and business buyers go through when contemplating a purchase. Various labels and steps have been ...

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, ...

When it comes to holiday shopping, if you're on time, you might already be too late. Many retail stores have started preparing for upcoming holidays earlier than ever. Halloween items hit shelves as ...

Marketing should be a cyclical process where the release of a well-tailored message is just the start of the communication process and measuring its effectiveness and making adjustments as necessary ...