Many brands are already seeing success with AI in marketing—examples include personalized product recommendations, automated ad bidding, and AI-generated content. These innovations allow businesses to ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap customers, prospects and referrers for help.

Sotogrande, Andalusia / / August 29, 2025 / Excel Performance Media Despite turmoil in the global economy, the luxury yacht ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow ...