Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

We’re so over PowerPoint presentations, right? Well, that’s the common refrain, at least. And we haven’t even been super-enthused about the new-fangled PowerPoint alternatives in a while – not since ...

It is February. And that means that British marketers, all over the country, gaze up at snowy skies and then look forward to 6 April. That date marks the start of the new tax year in the UK and, by ...

Lyndon Nicholson is the Chief Executive of presentation design agency Buffalo 7, clients of which include UEFA Champions League, Microsoft, Red Bull, Samsung and Swatch. He has written several ...

We’ve all been there—staring at a blank PowerPoint slide, feeling the pressure to create something that’s not just functional but also visually captivating and professional. Whether it’s for a big ...

The secret to better presentations is to think like a marketer, says Rob Morrison. You’ve heard it before. People are more afraid of public speaking than they are of dying. Yep, most people would ...

Presentations can be an invaluable business tool. Whether you're trying to explain a new project to employees, trying to attract investment for your company, or showcasing your product to potential ...

PowerPoint is so ubiquitous that many people take it for granted. And, because it's so simple, many don't take the time to truly get the most out of it. Even worse, too many think "PowerPoint" and ...