Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

SAN FRANCISCO--(BUSINESS WIRE)--Marin Software announced today the addition of MarinOne Scripts to the MarinOne performance marketing platform. By seamlessly integrating Python scripting capabilities ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

In the 21st century, consumers have learned how to pick up on the “canned,” pre-written language businesses use in sales scripts to make their communications with customers come across as more ...

Video isn't optional anymore—it's the most powerful tool in your B2B marketing playbook! But releasing random videos isn't enough. In this high-energy, no-BS session, you'll learn how to create ...

Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything ...