Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Acquisition is strongly aligned with MasterBrand’s growth priorities, and channel and product strategy Enhances MasterBrand’s product and brand portfolio, while meaningfully expanding dealer network, ...

On today’s podcast we explain United Airlines new fees for credit cards and lounges, Marriott’s strength on the residential front, and Minor Hotel’s big rebrand. Good morning from Skift. It’s Tuesday, ...

Having had success with master brand approaches for Kraft Cheese and Oscar Mayer products, Kraft Foods Group is now implementing a similar strategy for its three Kraft-branded "enhancer" lines: salad ...