"I love, love, love this mascara." ...

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

The ire of conservative consumers has now focused on makeup brand Maybelline for partnering with trans woman and biological male Dylan Mulvaney for a recent makeup ad. To celebrate Mulvaney’s gender ...

Maybelline just launched a new lash sensational mascara, and it’s already going viral - Make-up removal without the eye aggro ...

Conservative media figures and social media users are targeting Maybelline, the latest in a long line of businesses branded “woke” for progressive marketing, for posting a makeup ad featuring a ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

In a word, drugstore foundation shopping is a struggle. Between the bottles that weirdly distort every shade, the mystery of figuring out which finish you're in for, and the far and few options for ...

The $9 pencil eyeliner has a very slim angled tip on one end and a small brush on the other, which already gives it a leg up over the usual eyeliner pencil that works beautifully for about two uses ...

Now this is exactly how we should be ringing in 2017. Earlier this morning Maybelline announced its new ad campaign for its Big Shot Mascara by Colossal, you know, the one in the golden tube, along ...