Add Yahoo as a preferred source to see more of our stories on Google. Under the deal, AMC will play commercials in what is known as the “platinum spot,” the part right before the movie begins, in ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

A 1957 World-Herald movie ad page. This is a column called Nebraska at the Movies, and it's based on the idea that Nebraska has had a weirdly outsized role in Hollywood. (Or at least it *seems* that ...

The Disney corporate synergy was mere coincidence, say NCM's chief revenue officer. Lucky us. Families with young children were in recline inside the suburban New Jersey Cinemark for an ...

A “Star Wars” master plate and the movie ad it printed. A sampling of plates made by KB Typesetting of Omaha, which was for decades the epicenter of newspaper movie ads. A "King Kong" master plate and ...