In the 1996 movie, “Jerry Maguire,” the title character, played by Tom Cruise, had an epiphany. Disillusioned by the cutthroat world of his chosen profession as a sports agent, Cruise sat down one ...

Almost 30 years ago, I stood up with my fellow medical students at my medical school graduation and recited the Hippocratic Oath. While the words of this historic oath have been updated and modernized ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

Opinions expressed by Entrepreneur contributors are their own. Making a mission statement allows you to arrange your organization without ambiguity. The best time to craft this kind of missive is as ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

Mission statements must represent a company’s moral GPS. They must be a combination of aspiration and dedication. This provides an interesting perspective on the value and importance of a corporate ...

In the 1996 movie, “Jerry Maguire,” the title character, played by Tom Cruise, had an epiphany. Disillusioned by the cutthroat world of his chosen profession as a sports agent, Cruise sat down one ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

Recently, I found myself reading a February article about the new value statements Mark Zuckerberg set when reimagining Facebook as Meta. I had never bothered to read the value statements associated ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...