Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.

For all the rumors that the NBA's viewership numbers have struggled, the league just had strong returns on viewership and ...

Believe it or not, the 2025-26 NBA season is nearly upon us. The Oklahoma City Thunder will look to repeat, while Los Angeles Lakers superstar LeBron James will embark on his 23rd campaign. It will ...

We’ve reached the midpoint of an NBA season that has been filled with surprises — Detroit and Boston lead the East, San Antonio is second in the West — and also far too many injuries to stars. It’s ...

Boston Celtics guard Derrick White has been named the 2025-26 NBA Sportsmanship Award winner, earning the Joe Dumars Trophy.

Flagg was the No. 1 pick in the 2025 NBA draft.

The 2025-26 NBA season was exciting to watch. It also gave sneaker fans a lot to discuss. Actually, players wear what feels ...

Our staff has some thoughts about how the season may go for Lauri Markkanen, Joel Embiid and Brandon Ingram, among others. Illustration: Kelsea Petersen / The Athletic; Melissa Majherzac, Cole Burston ...

Few players in the NBA today carry as much excitement and expectation as Anthony Edwards. The Minnesota Timberwolves guard has already established himself as one of the league’s most electric scorers ...

The era of the “Big Three” is over. Dous are what is in around the league. Blame the second apron of the NBA’s luxury tax, but the days of front offices thinking in terms of needing three elite stars ...

Yahoo fantasy analyst Dan Titus offers up his midseason fantasy awards for 2025-26. Dan Titus, Yahoo.com Hornets rookie Kon Knueppel has been the top fantasy waiver wire pickup so far this season. As ...