NFL, Sunday Night Football
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Streaming’s recent run of dominance came to an end in September, with the return of the NFL and college football powering broadcast TV to record viewership gains. Time spent watching broadcast TV jumped 20% from August to September,
The return of TV’s biggest product also helps linear outlets close the gap with streaming, though it remains the top choice for viewers.
1. After a 23-year hiatus, NBC gets back in the NBA business starting tonight with a doubleheader featuring the Thunder at the Rockets at 7:30 p.m. ET and the Warriors at the Lakers at 10 p.m. ET. NBC, which aired the NBA from 1990 to 2002, is entering Year 1 of an 11-year deal with the league.