Last Sunday’s Super Bowl halftime show was the tenth to carry the Pepsi name. For now, it’s the last. As recently reported by Terry Lefton of Sports Business Journal, Pepsi will not be sponsoring the ...

On Tuesday, the NFL announced that it partnered with U.S. Bank in a multi-year partnership, making the financial institution the first brand to hold a standalone banking sponsorship with the NFL in 30 ...

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Nestle has done it. So has Mentadent. Butterfinger too. Now it’s the National Football League’s turn. The NFL signed on recently to sponsor 32 of the largest intramural flag football programs in the ...

The home of the Dollarita is now a key sponsor of the NFL. Today Applebee’s Grill + Bar and the National Football League announced they have entered into a multiyear partnership agreement. The ...

Imagine AT&T Stadium without its name or Arrowhead without its Chiefs branding. That’s the reality facing NFL venues for the 2026 World Cup, as FIFA is demanding a major identity wipe. With multiple ...

Key market opportunities in the NFL include: leveraging media rights with major networks and streaming platforms, expanding internationally in markets like the UK, Germany, and Brazil, enhancing ...

PITTSBURGH(AP) — Preparing for any big show means dressing up and bringing style to the red carpet. The red carpet for the NFL draft under the bright sunshine of Pittsburgh means sunglasses are a must ...