New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We’re living in a “greenwashed” world, and things ...

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...

While a bold lip and glam eye might still beckon a night on the town, daytime calls for spring’s minimalist skin trend: a “no-makeup” makeup glow to accentuate your natural features. With that in mind ...

“Natural” may be one of the most ubiquitous buzzwords to flit around the beauty space, but the brands that actually earn the designation are rare—and for good reason. The word evokes a sense of ...

Valentine’s Day makeup in 2026 has taken a softer, more self-assured turn. It is less about contouring and more about radiant ...