Emily Falk, vice dean of Penn’s Annenberg School of Communication, recently published her first book, which examines the neuroscience of decision-making, behavior change, and successful communication.

The “Uncertainty” Mechanism: Compulsive traits are linked to a specific decision-making strategy where habits are favored because the individual feels less certain about the consequences of long-term ...

Why don’t we always prioritize what matters most—like making time for family and friends or fitting in a workout during a busy day? Emily Falk believes that understanding how our brain works can help ...

A new mathematical model sheds light on how the brain processes different cues, such as sights and sounds, during decision making. The findings from Princeton neuroscientists may one day improve how ...

A new study published in The Journal of Neuroscience provides neural evidence regarding how environmental cues can bias human decision-making. The research demonstrates that stimuli associated with ...

In fast-paced project environments, effective leadership goes beyond strategy and technical skills. It requires a deep understanding of human behavior at the neurological level. The neuroscience of ...

Unfortunately, wanting is easy and being is not — unless you tap into the way your brain works on a neurobiological level, and enjoy a health and fitness double-dip in the process. Vigorous exercise ...

Historically, emotions have been viewed as irrational, unstable or primitive—hardly the stuff of sound decision-making. Enlightenment thinkers like Descartes and Kant privileged reason as the highest ...