At this year’s NACS Expo, Bloom’s booth showcased beverage innovations launching in 2025 and beyond. I snagged a can of Bloom’s new Glacier Crush energy drink because I know our audience here at ...

Gatorade is launching a brand-new “Lower Sugar” line and, as part of that line, reviving a discontinued flavor. Exactly 25%!

Gatorade revives its 1980s Citrus Cooler flavor for a Stranger Things collaboration, blending retro nostalgia with an Upside ...

Gatorade brings back Citrus Cooler for a Stranger Things collab. We taste-tested the collectible bottles and the “Upside Down” edition and shared our thoughts.

As a trained engineer, Ram Krishnan loves to nerd out on the science of Gatorade. The CEO of PepsiCo’s U.S. beverages division wants to know things like, “What is the optimal balance between sodium ...

DALLAS — In a new Gatorade ad, Cooper Flagg and Dirk Nowitzki joined forces to make it clear that Flagg is not the next Dirk; he's the first Cooper. Flagg, the No. 1 pick of the NBA draft and Mavs ...

VALHALLA, New York (AP) — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, ...

Browns defensive end Myles Garrett is working on an ad campaign with Gatorade and the Netflix series "Stranger Things." ...

The athletic wing joins stars like Michael Jordan, Serena Williams, Lionel Messi, and Sky teammate Candace Parker on Gatorade's star roster.