As supply chain demands shift, the shoe giant is returning to wholesale partnerships and reducing its own distribution costs.

Nike was the fastest-growing brand by shoe trades on StockX for 2025. A pair of foam slip-ons drove the gains.

In December, Nike announced the heads of the company’s four geographies would report directly to second-year CEO Elliott Hill ...

Subtle” has never been a word in LeBron James’ dictionary. Especially when it comes to reminding his rivals of their place.

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. Since its founding in 1964, Nike's shoes have been a top pick for ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike CEO Elliott Hill reshuffles leadership after six ...

The swoosh that once symbolized unstoppable athletic dominance now faces its greatest challenge in decades. Nike, the sportswear behemoth that built an empire on the backs of legendary athletes and ...

BLACKPINK’s Lisa has taken her love for fashion and sneakers to the next level, officially joining Nike as the brand’s newest ...

Nike has signed their first-ever pickleball athlete, 18-year-old Anna Leigh Waters, as the brand makes its foray into the ...

The Air Jordan 4 Retro “Flight Club” is one of the first major Jordan Brand debuts of 2026 and kicks off a strong release ...

The first footwear release from the ongoing Nike x Skims partnership is an exercise in streamlined restraint and unique ...

Tony Finau is Jordan man! The 36-year-old has been sporting the Nike brand since 2016, a year after his rookie season on the ...