Athletic footwear and apparel company Nike filmed commercials for basketball products in the South Gym from 7 a.m. to 7:30 ...
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. PARIS, FRANCE - JULY 18: (L-R Back) U.S. Olympians Lucas ...
Nike is known for hitting it out of the park with their post-victory ads. Fans have seen them done for specific players after winning championships and golfers after winning majors, among other ...
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Nike’s numbers: How much does it spend on advertising and how many employees does it have worldwide?
Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and business strategy, with operations in more than 170 countries ...
The campaign launched on July 19 with a 90-second commercial narrated by actor Willem Dafoe, showcasing Nike athletes such as Giannis Antetokounmpo, Jakob Ingebrigtsen, LeBron James, Sha’Carri ...
The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Nike is joining in with the back-to-school ad brigade this year, with a range of playful spots for ...
His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary and ...
Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...
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