To mark the Notorious B.I.G.'s posthumous induction to the Rock and Roll Hall of Fame, Pepsi just released a commercial featuring a freestyle from the rapper. The freestyle in question, which has ...

The post Unreleased Notorious B.I.G. Freestyle Unveiled in (Sigh) Pepsi Commercial: Watch appeared first on Consequence of Sound. Over twenty years after the murder of The Notorious B.I.G., the ...

Earlier this year, The Notorious B.I.G., Biggie Smalls, was inducted into the Rock and Roll Hall of Fame, becoming just the seventh hip-hop artist ever to do so. While the pandemic may have stifled ...

Pepsi worked with Biggie Smalls collaborators Cey Adams and DJ Enuff for the ad. In the freestyle, Biggie shouted Pepsi out and now nearly 25 years later, has been turned into an animated commercial ...

The Brooklyn rap trio curates a playlist for sneaky links, situationships and love that doesn’t whisper. 18 hours ago However, with the induction ceremony now set to take place virtually and then ...

A posthumous freestyle from The Notorious B.I.G. has been re-unearthed thanks to PepsiCo. In time for Hip-Hop 50, the drink company has partnered with Biggie’s estate for a new Pepsi Max campaign, ...

A Notorious B.I.G. freestyle that was never formally released got its posthumous debut in partnership with Pepsi. Christopher Wallace, a Brooklyn native, first performed the rap in 1997 on HOT97 radio ...

Pepsi MAX is celebrating 50 years of hip-hop with a partnership and international campaign in honor of The Notorious B.I.G. The brand has worked closely with the late rapper’s estate and family to ...

The crypto platform OneOf has unveiled a new NFT partnership with the Notorious B.I.G’s Christopher Wallace Estate, Sky’s the Limit: The Notorious B.I.G. Collection, after teasing the team-up back in ...