Dan Lovinger, who supervised an increasingly complex Olympics ad-sales effort for NBCUniversal and delivered what is believed to be a record level of Madison Avenue sponsorship for the recent Paris ...
If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...
Just four days into the 2024 Paris Summer Olympics, NBCUniversal says it has broken another Olympic record for advertising revenue -- exceeding the $1.25 billion pulled in for the entire two-week run ...
NBCUniversal is expected to surpass $1.25 billion in ad sales for the Paris 2024 Olympics and Paralympics, according to multiple media reports. If this happens, it will break a record for the company ...
The Summer Olympics kicked off less than a week ago but host network NBCUniversal reported that it is already breaking records. The entertainment giant, which has held the U.S. broadcasting rights to ...
NBCUniversal is setting a record of its own in the 2024 Paris Olympics. The Comcast-backed media conglomerate expects to win more than $1.25 billion in advertising tied to the big athletic ...
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