(Tribune News Service) — Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of its customers — both website publishers and ...
Newly released data from IPG Mediabrands’ MAGNA shows that media owners’ net advertising revenues will reach $979 billion this year. That’s up by 4.9% over 2024 but reflects a slowing down from 10.3% ...
Like a Marvel actor the night before his big shirtless scene, the ad market is “healthy and maybe unsustainably strong” this year. That’s the assertion (not the Marvel analogy, though) of Madison and ...
Google hasn’t just illegally cornered the market in search — it’s squeezed online publishers and advertisers with a “trifecta” of monopolies that have harmed virtually the entire World Wide Web, the ...
The Trade Desk stock is up nearly 40% YTD on very high-profile deals and accelerating growth rates. It estimates the global ad industry at a staggering $1 trillion, of which more is shifting into ...
A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to ...
While the global advertising market is poised for a record-breaking year, the Asia Pacific region is experiencing a slowdown in ad spend growth, according to the latest report from marketing ...
Not long ago, the ability to digitally track someone’s daily movements just by knowing their home address, employer, or place of worship was considered a dangerous power that should remain only within ...
Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...
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Magna’s summer update to its global ad forecast for 2025 predicts APAC’s advertising growth will slow to +4.6% in 2025 due to rising geopolitical tensions and trade uncertainties. However, easing ...
Analysis: The fuzzy math of the TV industry's annual effort to collect billions in ad dollars from Madison Avenue has become even woolier in the streaming era., Did Madison Avenue fill NBCUniversal‘s ...