Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

In PPC advertising, landing pages are crucial to performance. But it's not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the ...

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of ...

It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and ...

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads ...

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a ...

Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of code, a landing page can be created with content that can be changed by ...

If there’s one thing that online advertising teaches you, it’s how to survive when faced with fierce competition. As an online advertiser, I frequently find myself competing against hundreds if not ...

Landing pages are all around us and you will have no doubt, visited many before in the past as you browse the internet. The Media Image share their learnings with marketers on how to get the most out ...

Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I have been interested to the ...