More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...
One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...
Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...
Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. As I mentioned in my Forbes post on marketing trends, ad ...
Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.
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