Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. As someone entrenched in the podcasting industry, I’ve seen how ...

Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a ...

Tapecon CEO Steve Davis, right, interviews Len Allison, of Engineered Material Systems, during Tapecon's first episode of its podcast "Better Product Solutions," which began in 2019. Photo courtesy of ...

In this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company's marketing strategy, leveraging the journalism ...

Podcasts are more popular than ever. With growing listener numbers, an increasing amount of businesses are taking to the medium. B2B marketing teams are looking for ways to communicate with customers ...

Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a ...

Opinions expressed by Entrepreneur contributors are their own. Starting any new business or creative venture is one thing, but learning how to promote and grow it effectively is a completely different ...

Podcasting is a steadily growing medium. According to research by Buzzsprout, the number of podcast listeners increased by 29.5 percent between 2018 and 2021. Podcasts are expected to continue this ...

The healthcare industry constantly evolves, with new technologies and innovations emerging regularly. This dynamic environment requires healthcare marketers to stay on top of changing trends to create ...

What many marketers refer to as "strategy" is actually planning: choosing platforms and channels, then setting up an editorial calendar, content plan, media buying plan, and other plans in order to ...