This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Powerade is stepping into the enhanced water market with its ...

Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade on Thursday (Dec. 5) announced The Athletes ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

Powerade will leverage the March Madness college basketball tournament and NBA basketball star Ja Morant to showcase the sports drink’s recent reformulation that includes 50% more electrolytes. It’s ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Powerade launched the latest iteration of its “Pause is Power” platform, teaming with two young soccer stars for a pair of ads, per details shared with Marketing Dive. Spanish player Lamine Yamal ...