When bringing new technology to market, analysts want to compare that technology to the status quo. There is typically a critical assessment of features, advantages and benefits among a class of ...

Pooja Sathe is the Director of Product management at Lenovo, driving innovation and excellence in the commercial AI PC category. New product categories are like gold mines for businesses, offering ...

Growth in the direct-to-consumer space is no longer limited to remaining ahead of trends in a brand’s core category. The first phase of growth for many DTC brands often comes from the founders’ ...

E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of ...

New study from Closed Loop Partners and the US Plastics Pact identifies the top 5 consumer product categories poised for near-term reuse success in US retail. As central hubs of consumer interaction, ...