Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Add Yahoo as a preferred source to see more of our stories on Google. Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Standing in front of your local hardware store’s selection of paint color swatches, you might assume one white tone is just as good as another, right? Well, it turns out, there’s a psychology behind ...

Whether it’s the black of Black Friday, the white of the driven snow, or even the holiday blues, colors are deeply embedded in the rituals of life. But how have color terms come to be used for so much ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. Chances are, at least a few brands have won your loyalty as ...