An inclusive community that understands and appreciates the life-improving impact of chemistry The American Chemical Society (ACS) Committee on Public Relations and Communications (CPRC) develops and ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

In today's crowded media landscape, it's not enough for a business to do good work-you need people to see it, hear it, and ...

Three ways in which Web 3.0 technologies will revolutionize the public relations industry. The rise of Web 3.0 is set to transform all industries. Public relations (PR) is no exception. With the ...

The rapid digitalization of media is continuing to revolutionize the public relations (PR) industry. We are currently experiencing an accelerated transformation to a “digital society,” and that is ...

Opinions expressed by Entrepreneur contributors are their own. When businesses want to expand, they constantly buy up advertising space hoping to capture the audience’s attention. But, when this is ...

Paul Bogaards, whose departure from Alfred A. Knopf earlier this month brought a close to his 32-year career as a publicity and marketing exec at the publishing house, is already on to the next ...

The public relations major prepares students for a career in the growing field of public relations by integrating theory and practice in its curriculum. Students learn the foundational principles of ...