Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer ...

The old-school approach of “push” marketing works well in the early stages of a business, where you need to get your name out in front of many customers and establish your place in the market. “Pull” ...

Fishing on Ashumet Pond is one of the most relaxing things in the world. But good luck catching anything! Unless you’re Kevin. Kevin loves fish, he wears fish shirts, he puts fish bumper stickers on ...

Answer: "Push" tactics are typically promotions directed at re-sellers or other members of the distribution channel. Again, there are different types, including training programs, trade allowances, ...

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising.

Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to "buy now!" At the same time that promotions tap into consumers' desire to get a ...

LOS ANGELES--(BUSINESS WIRE)-- Scott Public Relations, specialists in healthcare, insurance, professional services, and technology PR and marketing, announced the implementation of a new strategic ...

A marketing plan encompasses all of the financial, tactical and logistical aspects of selling a product. One of the tactical elements of a marketing strategy is product promotion. To successfully ...

News flash everybody. Inbound marketing is so old school. Some claim even back to the 11 th century BC. I was being generous in my headline. I get a chuckle when B2B marketing practitioners glom onto ...