New release introduces vibe coding for market insights, enabling any team to combine AI-moderated research with the depth of ...

Structural Coding The first step of qualitative analysis is structural -- or open -- coding. Codes and subsequent sets are created in a separate file from data.

Qualitative Data Analysis Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in ...

Qualitative Analysis When conducting qualitative data analysis, there are some key considerations to address to ensure rigor, validity, and ethical integrity. Here are the top things to consider: ...