John is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to tech companies. As marketers, we’re all looking for a silver bullet to resolve ...

Prescriptive analytics is nothing short of automating your business. This was the silver lining as we explored the complexities of prescriptive analytics in our guide. While a lot of that complexity ...

The exponential growth of digital technology has boosted the generation and collection of vast data. The quantity of information available has surpassed traditional methods’ processing capabilities.

Forbes contributors publish independent expert analyses and insights. I write about leadership development and building strengths. In recent months I have had several conversations with leaders in ...

We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has turned into a highly regulated space. Yet it remains fraught with bad data due ...