There are ways to improve customer relationship management without spending huge amounts of money. McKinsey consultants argue that CRM should be more mining of profits than of data. Customer ...

If you're new to Base CRM, then this video series will get your account set up, configured, and working for your organization quickly and easily. Our team tests, rates, and reviews more than 1,500 ...

My small business clients often ask about customer relationship management software to manage client lists, track prospects, manage follow-ups and segment customer lists. Thus I have pulled together a ...

“Our customers can have a very short decision-making process so we need to respond on their timeline. If we don’t, we potentially create a demand that a competitor can fulfil,” warns Honda UK’s ...

AMSTERDAM — Software industry giant Microsoft has promised developers a speedy deployment of customer relationship management (CRM) databases by making clever use of meta data and removing the need ...

Sales VPs for years have been test-driving SaaS-based CRM systems, piloting them with sales teams to see if using them leads to higher sales and greater customer retention. Marketing VPs and Chief ...

I just wanted to drop in a really fast update on the current CRM Watchlist 2011 candidates. This is the list that I published with a call for nominations on November 15 so that the list might expand ...

It’s no secret that social media is critical to marketing and customer support. The dirty little secret is that ‘quick and dirty’ is a recipe for disaster. Social media and user-generated content (UGC ...

Base CRM is PCMag's Editors' Choice for CRM software. The video series laid out in this article is designed to get you up and running with Base CRM quickly and easily. It walks you through all of the ...