Rainbow Loom kits, which enable kids to make customized bracelets out of rubber bands, are the latest fad among the younger set. Aoife Rouse, an 11-year-old expert, shows the anchors how to get in on ...

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...