Chanel, Ralph Lauren and Nespresso each have their own dedicated “floor” in the virtual store that users can transition between by using the virtual elevator. The experience is designed to allow each ...

Continuing its digital experimentation, Bloomingdale's has tapped virtual experience developer Emperia to create a multi-brand virtual store for the holidays, per a press release shared with Retail ...

In anticipation of the holiday shopping rush – and in an effort to capitalize on the recent hype surrounding all things virtual reality (VR) – Bloomingdale’s has constructed a virtual store. The new ...

Ralph Lauren has taken its first steps into the metaverse by launching a digital collection of gender-neutral clothing exclusively for Roblox, an online gaming platform. Within the holiday-themed ...

Iconic department store Bloomingdale’s is celebrating its 150th anniversary with a new virtual store, designed by Emperia, that will go live during New York Fashion Week, which starts September 9.