Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, offering new monetization options for creators.

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox is launching a new type of ad that, if watched, will give players things like in-game currency and power-ups, according to an announcement from the company. The full-screen video ads ...

Roblox in-game ads will arrive on the platform soon, and while Roblox leads the charge, major players like Microsoft and Sony are set to follow suit ...

Ethical advertising This isn’t the first time that Roblox has come under scrutiny for its advertising policies, with the company announcing a new set of policies in March this year with the aim of ...

The ad experience we offer on the platform is built to be immersive instead of disruptive, and true to the Roblox experience that our community of creators, users, and brands know and love." ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Roblox has partnered with technology company, PubMatic, to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...