Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items in Roblox.

But the delivery company Shipt has a game with Roblox that the company says will exchange the stress of back-to-school shopping for a simulated experience parents and their kids can enjoy.

The Can of Beans is available in the Friendship Shop, a special vendor placed at the peak of the expanded Beanstalk event.

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

The Roblox RB Battles Season 3 Championship tournament is in full swing as the third matchup saw Leah Ashe lock horns with iamSanna.

This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.