The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

Whatever big fish you are targeting, we have a rod for you!

I have found during my years of tackle retailing the confusion around which are the best lure rods to choose and their application is quite daunting. Lure fishing rods are specifically designed for ...