A long debate is on whether website’s bounce rate is a ranking signal for SEO. The fact is, Google does have the ability to track any page’s bounce rate using Google Analytics, Google Toolbar, and ...

Want to outrank your competitors on key SERPs? Wondering which search terms your competitors are dominating and how? Maybe you’re already using ProRankTracker, but wish you had the ability to expand ...

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad ...

Search engine results pages (SERPs) represent a goldmine of data for businesses and individuals looking to stay ahead in the competitive world of digital marketing and SEO. While it may sound daunting ...

The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an opportunity in SEO and often seen as an underexploited opportunity.

The mere mention of math can bring back haunting memories of unfinished exams and complex equations. But what if I told you that the math we’re about to explore confirms a lot of what you already ...

Gab Goldenberg tests the "six degrees of separation" theory with Web sites, rather than people, to demonstrate how anchor text can help to rank a site higher. More trust means higher rankings, he ...