Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new ...

The accountability of marketing communications expenditure has long been under attack. Billions of dollars are spent on marketing communications every year, and there is gathering literature on how ...

Overview AI tools improve marketing efficiency through automation and predictive analytics.Platforms like Jasper, Copy.ai, ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

Sheridan Maine and SML Accountancy are using Marriott Individual Incentives sales promotion vouchers, which give ’100 off a hotel stay’, to drive customer referrals Sheridan Maine, a ...