Scope Mouthwash pulled off quite the April Fool’s joke with its weeklong campaign to introduce consumers to a new product: bacon-flavored mouthwash. We’ll admit, they really had us going, thanks to a ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Courtesy: Scope Scope released their ad for ...

Proctor & Gamble's gone and done it now, and the company should think long and hard about how it proceeds. We're talking about P&G's aggressive social media campaign promoting Scope Bacon, supposedly ...

Scope announced today (April 1, in case you need help) that it’s introducing a bacon-flavored mouthwash and — bonus — it’s entirely vegetarian. From the Scope Bacon FAQ: Does Scope Bacon contain real ...

April Fools%27 Day pranks are a cheap way to go viral and target Millennials Marketers from Scope to Virgin Atlantic to Ikea are at it this year It%27s all about marketers linking their brands to ...

Whether you’re searching for a way to freshen up your breath when you’re on your way out the door or for a product to incorporate into your regular routine, deciding on a mouthwash that best suits ...