Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology to boost the ...

The operation revolved around having victims generate fake ad views and clicks, essentially defrauding advertisers and ad networks out of their money ... HUMAN notified Google about their findings, ...

Many have seen an unusual spike in fraud from that network in the past week, say some advertisers. The Google Search Network is a group of search-related websites and apps where your ads can appear.

If I could only own one stock for the next decade, it would be Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG). The company has ...

The U.K.’s competition watchdog has given Google LLC a new regulatory designation that could expose it to additional ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...