In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting real consumer needs with precision. For SHEGLAM, innovation is at the heart ...

What I Love: Its filter-like finish and formula that actually has skin benefits. What I Don’t Love: No notes.

A shopping editor who’s tested more than 50 foundations says this Sheglam formula is her favorite for a flawless finish. It’s waterproof and sweat-resistant for long-lasting wear, and it has ...

The K-beauty-inspired formula from SheGlam takes seconds to apply, yet feels and looks good from day to night.

SHEGLAM, a global beauty brand founded in 2019, today reinforces its commitment to delivering high-performance yet affordable ...

Hogwarts lovers, rejoice! There’s a new, magically good makeup collaboration out that you’ll want to get your hands on—especially if you’re a fan of the beloved Harry Potter series (and even if you’re ...

Sanchita is a bibliophile, and a certified hoarder of all things makeup, clothes, and books. She lives to write, so words get her by in some of the most difficult times. With over 8 years of ...

Summer is almost upon us, and while for some that might mean vacations, or sandal shopping, true beauty lovers know that one of the great joys of summer is welcoming playful makeup looks. Of course, ...

Some people are tricky to find the just-right gift for, but some people are so easy. The friend who's beauty-obsessed and would never say no to another gloss or blush or eye shadow for her makeup bag, ...

If you’ve ever sat on a video call with someone and found your mind wandering away from the slides and numbers and suddenly thinking, Why does that person’s skin look so good?, you've encountered the ...