A couple of years ago, I had the pleasure of speaking on “The Attention Drug Wars” panel at South by South West (SXSW). The discussion centered on how successful social media companies like Facebook ...

Operant conditioning is B.F. Skinner’s name for instrumental learning: learning by consequences. Not a new idea, of course. Humanity has always known how to teach children and animals by means of ...

If you give a rat a camera, it will apparently take selfies. That was the biggest takeaway from a fresh riff on a classic rat experiment undertaken by French photographer and amateur behaviorist ...

This article originally appeared on MIT Press Reader. This is an excerpt from veteran game designer Greg Costikyan’s book “Uncertainty in Games.” Unless you have lived in a Skinner box from an early ...