This is the first makeup primer I have ever tried. I distinctly remember testing it out in the store, truly shocked by skin feeling softer than ever before. I fell in love immediately, but I'm not ...

The first premium beauty product I ever purchased (and by premium I mean not from the drugstore) was Smashbox's iconic Photo Finish Primer—just ahead of senior school photos. I had heard nothing but ...

I Tried 11 Viral TikTok Foundations & These Are the Ones That Live Up to the Hype While all of the primers smooth skin and deliver key antioxidants to protect skin against environmental aggressors ...

Smashbox invented face primers. Okay, not really, but when the Californian brand launched its first primer in 1996, it came fueled by the need for innovation, poised to shift the industry for years to ...

As summer quickly approaches, and we spend more time reapplying sunscreen, a primer that does more than just prep the skin is necessary. That’s where Smashbox’s new Photo Finish Pore-Vanishing Shine ...

Smashbox, the beauty brand behind some of the most coveted primers the industry has to offer, is ringing in the new year by expanding its offerings in the makeup category even further with the Photo ...

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As an old millennial, I’ve been wearing makeup for many, many years. And still, one of the first primers I ever really incorporated into my routine was from Smashbox. The brand really taught me what ...